Broadcast your best newsletters when you want, every time

Personalization in newsletters sent with LeadsWithDemos is handled through “email variable tags” (personalization tokens) and dynamic data fields:

1. Variable Tags: When composing your newsletter, insert placeholders such as {{lead_first_name}}, {{lead_email_address}}, etc. These are automatically replaced with the actual subscriber’s data (like their name, email, or any custom field you have collected) when the email is sent. This ensures each recipient gets a version of the email tailored to them, making communication more personal and engaging.
2. Personalization Fields You Can Use: Common data fields include First Name, Last Name, Full Name, Email Address, Country, and even custom fields you collect on your email capture forms. You can also use dynamic content generated by the AI Email Writer (such as {{ai_email_body}}) for advanced, context-aware personalization.
3. AI Personalization: If you use the AI Email Writer in LeadsWithDemos, it generates a unique subject and body for each subscriber, drawing from their profile, form responses, interactions, and behavior. Placeholders like {{ai_email_body}} and {{ai_email_subject}} insert this content into your template automatically.

In summary, you personalize newsletters by including variable tags in your emails. LeadsWithDemos pulls subscriber information from its database and fills in those placeholders, so every recipient sees a message specific to them.

Yes, you can schedule newsletters in advance with LeadsWithDemos.

When you create a newsletter or any automated email in the platform, you have the option to approve and schedule your messages. This means your newsletter can be prepared ahead of time and set to send at a specific date or time, allowing for better planning and consistent communication with your audience. This scheduling can be part of an Automated Journey or as a standalone broadcast, depending on your workflow needs.

For more control over timing in Automated Journeys, you can use the “Delay Step” which lets you pause the process for as long as you need (minutes, hours, days) before sending the newsletter. You can also specify a set date or time for emails to send using the available options in the automated journey builder.

The AI Email Writer step in LeadsWithDemos improves your workflow and newsletters in several important ways:

1.- Saves Time and Reduces Manual Work: The AI Email Writer drafts personalized emails for each subscriber automatically, so you don’t have to manually write individual templates or repetitive messages. It uses your instructions (prompt) and collected subscriber data to create unique, relevant emails, freeing you from the burden of manual drafting and follow-ups.

2.- Hyper-Personalization at Scale: AI pulls from real-time user data (like recipes requested, quiz answers, cuisine preferences, and more) to customize each email’s subject and body. This makes every newsletter feel individually crafted and maximizes engagement with your audience.

3.- Reflects Your Brand Voice: You can “train” your AI Email Writer using your prompts, brand tone, and even your own recipes or expert knowledge. This ensures all emails consistently align with your voice and messaging.

4.- Dynamic, Targeted Content: Automatically adapts to each subscriber’s context such as where they signed up from, their most recent behavior, and previous conversations with your assistant. This keeps your emails fresh and highly relevant to every reader, increasing retention and conversions.

5.- Preview and Edit with Confidence: You can preview AI-generated content for any subscriber, test how the result looks, and further edit if needed, ensuring quality before sending.

6.- Seamless Workflow Integration: Combine the AI Email Writer with other Automated Journey steps (like triggers, delays, or segmentation paths) to create complex, automated email campaigns that still deliver deeply personalized communication with minimal manual input.

This approach delivers on-brand, hyper-personalized newsletters while letting you focus your time on growth and creative work rather than tedious email writing!

Yes, LeadsWithDemos gives you full flexibility to combine automated sequences with one-off broadcasts using Automated Journeys.

How it works:

• You can build and manage Automated Journeys to deliver a series of emails or actions based on subscriber behavior, timing, or segments.
• These sequences run independently and are great for welcome series, drip campaigns, or behavior-based nurturing.
• Separately, you can send one-off broadcast (manual) emails or newsletters to your subscribers whenever you wish; these go out at a scheduled time to selected segments or your whole list, regardless of where people are in your automations.
• Subscribers can continue to receive broadcasts even if they are enrolled in or progressing through an automated sequence. The two systems operate in parallel: broadcasts do not pause, restart, or interfere with automated journeys, and vice versa.

Why this is helpful:

• You might have time-sensitive news, promotions, or updates that you want to send as a broadcast, even as subscribers are in the middle of an automated campaign.
• You maintain communication flexibility for both planned automation and real-time outreach.

You can use both strategies to maximize your outreach and subscriber engagement through LeadsWithDemos.

Yes, you can target broadcasts (one-off emails or newsletters) to specific segments in LeadsWithDemos.

To do this, you’ll use the Audience List feature, which allows you to create groups of subscribers based on advanced filter criteria such as interests, behaviors, demographics, engagement history, and more. When sending a broadcast, you simply select the relevant segment (audience list) so your email only goes out to that targeted group.

This is accomplished by:

• Creating audience lists using advanced filters in the LeadsWithDemos My Leads section.
• Selecting the desired segment when scheduling or sending your newsletter or broadcast email.

This enables you to deliver highly relevant and personalized content to each segment, increasing engagement and effectiveness.

Yes, you can test or preview your broadcasts or newsletters before sending them in LeadsWithDemos. Here’s how you do it:

• Preview: Use the Preview feature to view exactly how your email will look for a specific subscriber. This is helpful for checking personalization and dynamic fields.
• Test Email: The Test Email button allows you to send a test version of your broadcast or newsletter to a designated test address (i.e., a test subscriber). This way, you can review how the email looks in your own inbox and make sure links, formatting, and content are as expected before sending it to your full list.

You can use a wide range of profile attributes in LeadsWithDemos to hyper-personalize your newsletters. Here are the key data fields and profile attributes available for email personalization:

1.- Default Profile Attributes:

• First Name, Last Name, Full Name
• Email Address, and Email Domain
• Country Name, and Country Code (auto-detected via IP)
• Mailable Status (subscribed/unsubscribed)
• Email Validity State (deliverable, bounced, etc.)

2.- Engagement & Behavior Data:

• Last Contacted At (most recent email activity)
• Recent Emails Sent (up to 5 latest emails)
• Latest Conversation Messages (from AI Assistant interactions)
• Latest Form Submission Page URL and Title
• Campaign Name, Description, and Capturing Source (such as which popup or form led them to subscribe)
• Engagement Stats (opened, clicked, replied, bounced)
• Website visit data (referrer URL, number of sessions, time spent, page visits, browser info, language, etc.)

3.- Custom Fields:

• You can create any custom fields you need, such as interests, preferences, quiz responses, dietary requirements, or any specific details relevant to your business or marketing strategy.

How to Use These Attributes:

• Insert profile fields as variable tags like {{lead_first_name}}, {{lead_email_address}}, etc., in your email templates.
• The AI Email Writer can dynamically use all these fields for next-level personalization by referencing the latest actions, sources, or preferences of each subscriber.