AI Email Writer that drafts hyper-personalized emails

Yes, you have the opportunity to review AI-generated email drafts to see exactly how they’ll look before sending them to your subscribers. However, this review process happens during your journey setup—not for each individual email once the workflow is live.

Here’s how it works:

• When setting up your journey, after configuring your AI Email Writer step and writing your prompt, use the Preview button to see the AI-generated output for any subscriber.
• You can select a real lead (subscriber) and use the Test function to preview exactly how the email will appear using actual data.
• If you’re satisfied with the draft, simply click Save. If not, edit your prompt and repeat the process until you’re happy with the result.
• This process helps you approve the draft “template” and overall logic before automation runs. Once the journey is live, emails will be generated and sent automatically to each subscriber based on your approved setup.

You can set your AI assistant’s tone and behavior for email drafts in two main places:

1. Assistant Instructions: When you create or edit your AI Assistant (such as your AI Email Writer), use the Instructions field on the Assistant Details Page. This lets you provide clear and specific guidance that shapes how the assistant behaves, including the tone of voice, style, and general behavior for all tasks. For example, you can instruct the assistant to “write in a friendly yet professional tone” or “use an enthusiastic, approachable voice.”
2. Configure Prompt in the AI Email Writer Step: When adding the AI Email Writer step to an automated journey, use the Configure Prompt field. Here, you give specific instructions for each campaign/email such as the email’s purpose, intended audience, tone, and any key points. You can reference your desired style directly in the prompt (e.g., “Draft the message as a warm, conversational invitation.”) for even more granular control over output, adjusted for each workflow.

Best Practice:

• Use the Assistant Instructions to set your baseline behavior and tone.
• Use the journey-specific prompt to fine-tune for each type of message or email campaign.

Each email is personalized by the AI Email Writer in LeadsWithDemos using the following process:

1. Dynamic Data Fields: The AI Email Writer uses each subscriber’s profile attributes such as first name, last name, country, campaign engagement, browsing language, most recent content viewed, interaction history, and any custom fields you’ve collected through forms or popups to tailor every email. When configuring the AI Email Writer step, you can choose which data fields to use, giving you full control over how prompts and resulting emails are personalized for each subscriber’s details and behavior.
2. Behavior and Interaction Insights: It can use contextual data, including the subscriber’s latest conversations with your AI, their most recent form submissions, which email capture campaign or popup captured them, and which device or browser they use. This ensures follow-ups are relevant to their journey and past activity.
3. Personalized Variables: .In your automated emails, you can add special variables such as {{ai_email_subject}} and {{ai_email_body}} to your template. When the email is sent, these variables are automatically replaced with unique, AI-generated content for every recipient. This ensures each message feels personal—even when sent as part of an automated sequence. With these tags, you can use a single template to deliver truly individualized messages, saving time without sacrificing personalization.
4. Your Custom Prompts and Instructions: The personalization is further shaped by the prompts and instructions you provide to the AI; for example, telling it to “reference the subscriber’s last recipe request” or “follow up on the last blog post they interacted with”.
5. Custom Knowledge and Content: If you’ve uploaded recipes, FAQs, or other knowledge resources, the AI references these, allowing highly specific, content-aware personalization that goes beyond basic merge tags.

This multi-layered approach enables hyper-personalized, relevant, and engaging communication for every subscriber automatically.

No, the AI Email Writer is designed to work within the LeadsWithDemos Automated Journeys system. To use the AI Email Writer, you must add an “AI Email Writer Step” within an automated journey. The personalized, AI-written emails are generated and sent as part of these workflow steps. If you add a Send an Email step without an AI Email Writer step before it, the system will use your regular automated email template for every subscriber, not an AI-personalized draft.

In short: the AI Email Writer is not used as a standalone email drafting tool—it works only as part of an automation workflow (Journey) within LeadsWithDemos.

The AI Email Writer does not require a “template” in the traditional sense (where you pre-write all the subject and body content), but it does require a specific type of automated email template that contains dynamic variable tags. Here’s what you need to use:

1. Automated Email with Variable Placeholders: The template for the AI Email Writer must include the variables {{ai_email_subject}} and {{ai_email_body}} in the subject line and email body where you want the AI-generated content to appear. These placeholders are replaced at send-time with the subject and body content dynamically generated by your custom-trained AI Assistant, based on your instructions and any data fields you’ve included.
2. No Pre-written Text Needed: Unlike regular templates, you don’t fill in the actual email content (subject/body). The AI does this for each subscriber, ensuring hyper-personalization. The core requirement is that your automated email template, created in the Email Builder, is formatted to support these variables.
3. Configuration Process: In your automated journey, insert the AI Email Writer step, set your prompt and data fields (profile attributes), and then add a Send an Email step with your AI-ready email template. This system integrates your guidance and subscriber data with your branded email design, letting the AI handle the actual copywriting for each recipient.

In summary:
Just use an automated email template with {{ai_email_subject}} and {{ai_email_body}} variable tags, and LeadsWithDemos’ AI Email Writer will take care of all the dynamic, personalized drafting for each recipient.

Yes, you can edit your AI Email Writer prompts at any time. When you configure your prompt during the AI Email Writer Step, you have the flexibility to:

• Click the Edit button to change the prompt and adjust your instructions as needed, even after you’ve initially set it up.
• Use the Preview function to see the AI-generated email content for any subscriber and refine your prompt based on the output.
• You can keep editing and re-testing your prompt as many times as you wish until the generated email draft meets your expectations. Once satisfied, click Save. If you ever want to refine your tone, instructions, or logic later, just return to the prompt and update it.

This makes it easy to continually improve your messaging as your email campaigns evolve.

The AI Email Writer is different from standard automated emails in several key ways:

1.- Personalization & Dynamic Content:

• AI Email Writer: Generates fully personalized email subject lines and bodies for each subscriber using AI. It draws on subscriber attributes (like name, country, preferences, interaction history), your prompts, your custom knowledge, and any collected form data. No two recipients receive the same content, as every email is uniquely crafted by your AI Assistant in real time for that individual.
• Standard Automated Emails: Use pre-written templates where the subject line and body are the same for all subscribers. These can include variable tags (like first name), but the overall email content does not change from one recipient to another beyond basic token substitutions.

2.- Workflow Integration:

• AI Email Writer: Requires you to add an “AI Email Writer Step” before the “Send an Email step” in your automated journey. It uses the template’s special variables ({{ai_email_subject}}, {{ai_email_body}}) which are replaced when the AI drafts personalized content based on your prompt and subscriber data.
• Standard Automated Emails: You simply use a pre-written template, and the system sends it to all recipients who reach that step, with only traditional personalization tokens filled in.

3.- Scale & Efficiency:

• AI Email Writer: Lets you achieve hyper-personalization at scale; you don’t have to write hundreds of variations for your sequences. Instead, a single prompt and template variable setup enables the AI to generate endless unique emails.
• Standard Automated Emails: Require time-consuming manual drafting of separate templates if you want more than one version.

4.- Use Cases & Flexibility:

• AI Email Writer: Great for nuanced, context-aware follow-ups, welcome sequences, content recommendations, and re-engagement where unique content matters.
• Standard Automated Emails: Best when you want to send the same message to all, such as basic confirmations or transactional updates.