Campaign dashboard
After the campaign is created, you’ll be redirected to the campaign dashboard. There, you can locate the email capture campaign you’ve just set up. Look for the following options to manage your campaign effectively.
Edit Campaign
This option allows you to modify your campaign settings. Whether you want to change the lead source, tweak the unique lead magnet or gated content access, or adjust the email validation strategy, this feature provides the flexibility to refine your email capture campaign as needed.
Activate/Deactivate Campaign
Depending on the current status of your campaign, this function lets you either start running an inactive campaign (activate) or pause an active campaign (deactivate). It’s a simple way to control when your campaign is live and collecting subscribers.
Duplicate Campaign
If you want to create a new email capture campaign that’s similar to an existing one, use this option. It creates a copy of the selected campaign, saving you time on setup. You can then make any necessary adjustments to the duplicate before activating it.
Delete Campaign
This option permanently removes a campaign from your dashboard. Use it for email capture campaigns that are no longer relevant or needed. It’s an essential tool for keeping your campaign list organized and focused on current objectives.
In campaigns where the lead (subscriber) source is a ‘Popup and Forms’, you will find key metrics.
Campaign Metrics for Popup and Forms Source
Last Update
Shows the date and time when the email capture campaign settings were last updated. This helps you stay informed about the most recent changes you have made to your campaign.
Status
Indicates whether the campaign is active, inactive, or archived. This status helps you quickly understand the current state of your campaign and manage it accordingly.
Impressions
The total number of times your Popup or Form has been viewed. This metric is crucial for gauging the reach and visibility of your email capture campaign.
Number of Leads
Reflects the total count of subscribers generated by the campaign. This number is vital for evaluating the effectiveness of your Popup or Form in converting the visitors into subscribers.
Conversion Rate
The conversion rate represents the percentage of visitors who become subscribers. This metric is a key indicator of how well your popup or form is converting visitors into members of your email list.
Tracking this and other metrics gives you valuable insights, allowing you as a LeadsWithDemos user to make informed decisions and continuously improve your email capture campaigns. By understanding how your forms perform, you can experiment, optimize, and ultimately grow a more engaged community around your content.
Within the campaign dashboard of your LeadsWithDemos site, you’ll find several tools to help manage your campaigns effectively.
Search Bar
Use this feature to quickly locate specific campaigns by name or relevant keywords. It streamlines the process of finding the campaign you need to review or modify.
Filters
These options allow you to sort your campaigns for better organization and easier access.
Filter by All Campaigns
View a comprehensive list of all your campaigns, both active and archived.
Filter by Active Campaigns
Focus exclusively on campaigns that are currently running.
Filter by Archived Campaigns
Review campaigns that you have completed or paused.
Create New Campaign Button
A direct shortcut to begin setting up a new campaign.
Campaign Metrics for Email Marketing Source
For campaigns whose lead source is an ‘Email Automation Service’, the campaign will predominantly display one key metric.
Number of Leads
This metric shows the total number of leads generated by your campaign.