Understanding Sender Types in Automated Emails

LeadsWithDemos offers flexible options for selecting the sender of your automated emails. Each sender type gives you a different level of branding and personalization, allowing you to tailor the communication experience for your audience.

Types of Senders

1. LeadsWithDemos Default Sender

This is the system’s pre-configured sender—a standard LeadsWithDemos-branded email address and name.

• When it’s used: If no custom or specific sender information is provided for the email, the platform automatically sends from this address.
• Best for: Quick setup, testing, or if custom branding isn’t required.
• Appearance: Recipients see an address like do-not-reply@leadswithdemos.com and the LeadsWithDemos default display name.

2. Custom Default Sender (Site or General Sender)

Set this in your site’s General Info & Email settings. This email address and name reflect your brand or organization and are used as the default sender for most automated emails.

• When it’s used: If an automated email is set to use the “Default” sender (and a Custom Default Sender is configured), it will send from your chosen custom address and name.
• Best for: Organizations wanting to send branded emails from a central company address, or when a personal touch isn’t needed for every message.
• Appearance: Recipients see your business’s email and name, such as support@yoursite.com and your company name.

3. Specific Sender

These are senders you manage in the “Senders” section of your LeadsWithDemos Automated Emails dashboard..

• When it’s used: If you select a particular sender of a specific email, that user’s name and email are always used for that automated email.
• Best for: Teams or organizations that want certain messages to come from a real person (like sales or support staff), increasing personalization and trust.
• Appearance: The recipient sees the selected user’s email address and name, such as jane.doe@yoursite.com and their display name.

How Sender Selection Works (Sender Logic Hierarchy)

Whenever an automated email is triggered, LeadsWithDemos determines which sender info to use based on the following priority:

• Specific Sender: If you have chosen a specific sender for the email, LeadsWithDemos will use their details.
• Custom Default Sender: If no specific sender is set, your site’s custom sender email and name are used (if configured).
• LeadsWithDemos Default Sender: If neither of the above is set, the email will be sent from the LeadsWithDemos default address and name.